Publish a book and use it as the cornerstone for your online business

It's one thing to publish a book and quite another to market it.

Can it be that difficult when the internet is glutted with marketing experts?

Almost daily one or more of these Amazing Guru sales pages with its long tail of testimonials slips through your spam filters to deliver six figure success stories. So… why can’t one of these wizards wave their magic wand over your book and make it into a best seller?

They can try, if you’re willing to gamble on a 50-50 chance of success and if you have the megabucks to pay them and show them how.

Aye, there’s the rub. Almost every marketing expert will tell you right off that an author is the best promoter of their own works.

Some authors will jump at the chance to take charge of their own marketing.

They just need some tools—and here’s where a reputable online marketing company really can help.

Other authors will candidly admit that marketing and promotion are, well, just not their thing.

After all, isn’t that supposed to be the publisher’s job?Twenty or so years ago, maybe yes. Compare that statistic to today’s glut of over 300,000 titles published annually!

When you publish a book, be prepared to make a large investment. Today, often a traditional publisher will request new authors to finance their own marketing and promotion to defray some of the initial costs. Before signing the contract, authors will be required to place a tidy sum of money in escrow.

Without serving up sour grapes, this may be one of the reasons why politicians, celebrities and other writers with well-padded budgets may get red carpet treatment, and the amazing novelist with an extraordinary fiction work gets a pink rejection slip.

Now that we’ve cleared up the mystery about who’s going to market your book, are you ready for the next question?

As a publisher I ask this question of every author who submits a manuscript.

If it’s a novel, the answer to that question is easy. You’re an artist and you love to entertain, inspire and enlighten anyone who loves to read the type of fiction you love to write.

If it’s non-fiction, somewhere in the backyard of your mind a business opportunity is being born. You may not know about it yet because the idea that’s germinating hasn’t been acknowledged.

So let’s do that, right now. Let’s get it all down on paper and start to build the foundation for an online business enterprise that makes your newly published book the cornerstone for this business.

Somehow that feels right, doesn’t it? You put all that time and effort into writing your book. You know it’s a good work and you want millions of people to buy it.

This book is original because it represents you and what you stand for. You want your business enterprise to be original too. People will come to your website because they know they’ll find something there that they won’t find anywhere else.

Let’s say your book is about current events. It’s highly controversial and loaded with need-to-know information.

You want to create a news reportage website that will deliver a wakeup call.

Now that you know how to publish a book, you will be writing many more and selling them on this highly controversial wake up call website along with other books written by your like-minded colleagues.

You could get a commission for each of your colleagues’ books that you sell. They could join your affiliate program, sell all of your books, and also earn a commission.

It’s time to build your online business.

Contact me for more information about how to publish a book and market it.

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