How to Promote Books – Tips from LinkedIn.com Experts

How to promote books is at the top of the list for writers, publishers and anyone involved in today’s highly competitive book industry.

Recently I posed the following question to one of the LinkedIn.com groups whose members are actively pursuing writing careers: “If you are a writer, how do you plan to sell your books and promote yourself? As a publisher, I'm always interested in gathering more information from writers about their methods for marketing and promotion of their books, so Dandelion can interface with them to produce a win/win sales campaign.”

I was delighted to receive so many fresh, exciting and creative responses,which I’m now eager to share with you.

On 8/1/08 6:20 PM, Janice Campbell wrote:

I've gone through the process a few times, and there are a few things that have made each book launch successful. First, I speak on the book topic at meetings and conferences of my target audience. I've found it helpful to talk about 'what' they need to do, and my book will complete the circle by telling them 'how.'

Second, I focus on maintaining communication through high quality weekly blog posts, which are then incorporated into my bi-weekly newsletter in some fashion. I also take time to comment on other blogger's relevant posts.

Third, I have been adding in some elements of social networking, and establishing a routine for updating everything regularly without taking too much time away from creating new projects.

Finally, I just try to maintain personal contacts across the field, being helpful when possible. I find that good relationships are often key to finding new opportunities.

Links: NewsNaiwe

Janice Campbell

On 8/1/08 1:44 PM, Cheryl Stephens wrote:

A new approach on how to promote books is the blog tour. My editor, Angela Harms, brought this to my attention. My recent tour itinerary is at Plain Language.com Tour.

It was a success and great for social networking too. Many additional opportunities have arisen from it for promoting my book.

For the rest of the LinkedIn.com responses, click here.

For more information on how to promote books, click here.

For more information on publishing your book, click here.

And here.

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