Book Marketing Help
Is Only a 'Click-Click' Away!

If you are an author or publisher who's looking for book marketing help, you're in luck. Gone are the days of pricey book marketing "consultants" who, for a hefty retainer fee cheered you on, told you how great you were and what YOU needed to do—and then vanished (your check in hand).

Today, low-cost, results-oriented book marketing help is everywhere.

What most authors (and publishers) are slow to understand is that authors are their own best book marketers. Why wouldn't they be? They know their book better than anyone else; after all, they wrote it. Authors are also natural marketers; writing is all about persuasion… getting the reader to turn the page without yawning and flicking on the TV.

Gone are the "do me" days of the prima donna author who expected their publisher to pamper them and pay for their publicity as if they were pet poodles… and who often did. It is a fact, for example, that best-selling 20th century author, Thomas Wolfe, (Look Homeward, Angel and You Can't Go Home Again) was the product of Scribner's gifted editor, Maxwell Perkins.

What caused the Big Shift in book industry policy?

The internet. Digital "on demand" printing--and the self-publishing explosion. Today, over 100,000 new books enter the marketplace annually; authors and publishers even operate out of smart phones and iPODs. Seldom, if at all, does a book see shelf space longer than 30-60 days in a brick & mortar store, and in online stores most of them get parked in some vast domain collecting cyberdust.

Only when authors decide to take back their power from the God of Anonymity and commit to getting involved, do their books start to generate sales.

Clever, creative, virtual community-based marketing on the internet is rapidly replacing publicity tours, book signings, media conferences, radio and TV appearances, full page newsprint ads… all the bells and whistles that cost megabucks and that even the large corporate-owned publishers are reluctant to spend on new or unknown authors.

Authors are getting smart; they've started to follow the money… and so have we. For more information about hi-tech lo-cost book marketing help, click here.

Return to Book Marketing Plan from Book Marketing Help